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Study Library

Every kind of study, ready to run.

Find the study that answers your question, then bring us the brief and we'll run it end to end.

What do you need to find out?

Browse all 18 studies
A walkable 3D supermarket aisle with drinks fridges down one sideFeatured studyVR Concept testingYou have about three seconds on the shelf. Put shoppers in a virtual store and see what they find, pick up and ignore.Pick-ups when the pack movesDemo dataShelf 225%Shelf 4, eye level36.7%See how it works

Browse by what you need to decide

Eighteen study types for the questions brands ask most.

Showing 18 studies

Channel
Ad recall by conceptDemo
DecideComing soon

Ad testing

Does the ad capture attention and drive impact? Recall, clarity, likeability, brand lift and purchase intent.

WebWhatsApp
Benchmarked creative scores
Appeal by conceptDemo
DecideComing soon

Concept and packaging tests

Will this idea or pack land with our audience?

WebWhatsAppKiosk
Auto-coded reactions
Too cheap to too expensiveDemo
DecideComing soon

Price sensitivity

What should we charge? Van Westendorp and Gabor-Granger.

Web
Price curves built for you
Attribute importanceDemo
DecideComing soon

MaxDiff and feature prioritisation

Which features and trade-offs matter most?

Web
Attributes drafted from your brief
Preference by variantDemo
DecideComing soon

A/B messaging and copy testing

Which message makes people act?

WebWhatsApp
Winner called with confidence
A shopper's view in the VR store, holding a product picked up from the shelf
Decide

VR Concept testing

Will shoppers find our product and put it in the cart? Test it in a walkable virtual store before launch.

Web
Picked up, looked at and ignored
Awareness funnelDemo
TrackComing soon

Brand awareness

How well do people recall and recognise our brand? Top-of-mind, aided and unaided.

WebWhatsAppCATI
Awareness funnel, auto-built
Health index by waveDemo
TrackComing soon

Brand health tracker

Is our brand gaining ground? Awareness, usage, favourability, NPS and retention over time.

WebWhatsAppCATI
Wave-on-wave change alerts
Association strengthDemo
TrackComing soon

Brand imagery

How do people feel about and picture our brand?

Web
Personality fit and associations
CSAT by touchpointDemo
TrackComing soon

CX and Voice of Customer

Where in the journey do customers drop off, and why?

WhatsAppWebKiosk
Drivers and verbatim themes
Pulse by teamDemo
TrackComing soon

Employee pulse

How do our people feel right now?

WebWhatsApp
Sentiment and theme tracking
Themes, auto-codedDemo
UnderstandComing soon

AI-moderated interviews at scale

What do customers really think, in their own words and language?

WhatsApp
Adaptive probing, any language
Entries by time of dayDemo
UnderstandComing soon

WhatsApp diary studies

Real people, real moments: how do they use our product day to day?

WhatsApp
Live trend and sentiment
Segment sizeDemo
UnderstandComing soon

Category and purchase journey

How do people choose, buy and use in our category?

WebCATIOffline
Automatic segmentation
Compliance by storeDemo
ReachComing soon

Mystery shopping

Evaluate real experiences at every touchpoint and find service gaps, without bias.

Offline
Photo and compliance checks
Shelf share by outletDemo
ReachComing soon

Retail and shelf audits

What is really on the shelf in every store?

Offline
Photo and GPS verification
Completes by specialtyDemo
ReachComing soon

Doctor and B2B CATI studies

What do hard-to-reach professionals think?

CATI
Voice audio and risk checks
NPS by marketDemo
ReachComing soon

Multi-country studies

How do our markets compare, like for like?

WebWhatsAppCATIOffline
Translation and comparison

Coming soon

This study

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  1. 01A study design written for your question
  2. 02A working prototype survey you can take
  3. 03A mock dashboard, all within 48 hours
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