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See what your competitors post and advertise on Instagram.

RivalScope collects your competitors' Instagram posts and the ads they run on Meta, saves every creative, scores each one on the attributes your team cares about and turns it all into a dashboard and a report.

Book a free walkthroughRead a free report

For brand managers, marketing teams and agencies. No access to your own accounts needed.

Tanishq Adhyantara festive offer ad
Tanishq · Offer
myG store opening reel with actor Asif Ali
myG · Star
Tanishq Aagomon reel, inspired by Bengal
Tanishq · Festive
Oxygen Alappuzha store opening film
Oxygen · Opening
Malabar Gold and Diamonds offer ad
Malabar · Offer
Kalyan Jewellers Chhath creative
Kalyan · Regional

What RivalScope found in two categories

Patterns your team would never see one scroll at a time.

Real public posts and ads. Scores by one INFER analyst.

How it works

From a list of competitors to a report you can present.

  1. Collect

    We pull your competitors' public Instagram posts for the period, sorted by engagement, and the ads they run on Instagram from the Meta Ad Library, ranked by impressions, with days running, variants and call to action.

    RivalScope in Ads mode: a brand's Instagram ads from the Meta Ad Library, ranked by impressions, with days running, variants and call to action

  2. Save

    The top posts and ads go into one library. Every image and video is archived, so the study survives deleted posts and ads that stop running.

    The RivalScope library: saved ads with attribute tags such as creative role, occasion hook, product focus and talent

  3. Score

    Each creative is scored on attributes chosen for brand and marketing teams: what job it does, the occasion it claims, the offer, the talent, the call to action and six 1 to 5 scores.

    The scoring form, built from the project's attributes: 1 to 5 scales, pick lists and a takeaway for the brand team

  4. See and decide

    A live dashboard shows how every brand plays, what ads do differently from posts and where nobody is playing. The findings come to you as a report your team can present.

    A RivalScope dashboard: season at a glance, brand scorecard and charts comparing posts with ads

What we score

Attributes chosen for brand and marketing teams.

Every study gets its own attribute list. These are the ones we used for jewellery and electronics retail.

  • Creative roleCampaign film, product showcase, offer promo, celebrity, influencer, store or event, brand story.
  • Occasion hookWhich moment the creative claims: a festival, a launch, a store opening, a sale, or none.
  • Product focusWhich category or product line it pushes.
  • TalentCelebrity, model, creator, real people or product only.
  • Lead offerDiscount, price, exchange, finance, gift or no offer.
  • Call to actionShop online, visit the store, call or WhatsApp, explore, or none.
  • Six 1 to 5 scoresFor example brand recognisability, stopping power, emotional pull, product visibility, message clarity and distinctiveness.
  • Key message and takeawayWhat the creative says, and what your team could copy, avoid or test.

The dashboard

Ads against posts, brand against brand.

The dashboard reads the study live. See each brand's playbook, what its ads do differently from its posts, how long ads keep running and which offers and calls to action everyone repeats.

Dashboard tab comparing ads with posts: scores, how long ads run, offers and calls to action

The time it saves

One round by hand is about 3½ working days. You read ours in 30 minutes.

If your team did it by handBy handWith RivalScope
Log 200 posts and 60 ads from 5 competitors13 h0
Pick the winners, save every image and video2 h0
Tag 40 creatives on 15 attributes4 h0
Build the charts, write the findings8 h0
Total, per round27½ h30 min
40 working daysa year back to your creative team if you track competitors every month.

INFER estimate for one round of five competitors. Monthly tracking gives back about 40 working days a year.

Free reports

Read what RivalScope produces.

How we ran them

Where teams use it

Know your category before you brief the next campaign.

  • Season planningSee what every competitor ran last festive season before you brief this one.
  • Monthly competitor reviewOne report a month on what your category posted and advertised, and what changed.
  • Creative briefsHand your agency real examples of what works in your category, with scores, not opinions.
  • Finding white spaceSpot the occasions, products and offers nobody in your category is using.

Common questions

Where does the data come from?

Public Instagram posts from each competitor's own account, and the ads they run on Instagram from the Meta Ad Library. RivalScope only uses information anyone can see.

Do we need to give you access to our accounts?

No. Tell us your brand and the competitors you want to follow. Nothing is connected to your own Instagram or ad account.

Can you see our competitors' ad spend?

No. Meta does not publish spend, reach or engagement for commercial ads in India. RivalScope uses what is public: Meta's own impressions order, how many days an ad has run and how many variants it has.

Who scores the creatives?

An INFER analyst scores every creative on the attributes agreed with you. For a client study we can add more raters and check that they agree.

How often can we get a report?

As a one-off, for example before a festive season, or every month to track how your category moves.

Which categories have you studied?

Our published reports cover India's top jewellery brands in the 2026 festive season and the leading electronics retailers of the Kozhikode region. RivalScope works for any brand with a public Instagram presence.

More from the INFER platform

See RivalScope on your own competitors.

Book a free 20-minute walkthrough. Bring your brand and up to five competitors.

Book a demoShare your brief